Hi! 🤙
I'm Isa!

A designer that creates solutions and drives tangible value for both users and businesses.

Contact
A black and white photo from the bust up of a light-skin latina girl with a ponytail, glasses and headphones looking upwards with a smile on her face.

Projects

Here are some small projects I've been doing while (academic) researcher and designer.

Rendair.AI

The AI Product from Rendair - an architectural platform to simplify the creation of high-quality render visualizations. It offers a suite of AI-powered tools for Real State images

Take a look at the project

Brilliant basics
Pipefy

There's beauty in resolving complex problems with simple solutions. This is a compilation of ideas sorted for a persona called Agent: The "do it all".

Take a look at the project

Personas discovery
Pipefy (colaborative)

Discovery for personas at Pipefy. This work was the starting point for the new market strategy of the company in 2023 (under construction).

Take a look at the project

Pipefy Dashboards experience

Process of creating full customizable Dashboards, using Pipes, Reports and Databases as data source.
Project currently under construction.

Take a look at the feature video

Poéticas de Kandinsky - TCC UFU

This is an research/MVP process for an immersive, educational and gamified experience designed as a tribute to Kandinsky.

Take a look at the project

Pipefy - Branding experience

Branding experience inside each portal and in the Portals, Tasks and Requests pages.
Project currently under construction.

Take a look at the feature video

Some of the companies / projects I've worked on

2020INC logoEphicient logoEphicient logo

Who am I?

I'm a Product Designer passionate about gamification, SaaS products, and habit tracking. Currently, I'm working on my Master's Degree in Cognitive Ergonomics at Sao Paulo's State University (Unesp).

In all these 6 years in this industry, I describe myself as curious, eager to learn, and easy-going, trying to pull out the best in everyone and in every work I do, putting my heart into it.

Education

Since I have a lot of interest in an academic career as well, I was able to delve into in UX Research with most of the processes leveraged with a scientific approach. You may check out some of my works at Researchgate.

  • São Paulo's State University - Unesp logo

    Masters Degree (2021 - 2023)
    São Paulo's State University - Unesp

  • Claretiano's Institute (University center) logo

    Post-Grad in UX Design (2020 - 2020)
    Claretiano's Institute (University center)

  • Federal University of Uberlândia's (UFU) logo

    Bachelor Degree in Design (2015 - 2020)
    Federal University of Uberlândia - UFU
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Ladies That UX - Voluntary work

Ladies That UX Uberlândia is a chapter of Ladies That UX for the city of Uberlândia, Minas Gerais, Brazil.

We are a welcoming and collaborative community of creative and curious women. Our goal is to bring together and promote women in the field of UX Design to exchange knowledge, share experiences and provide support to each other.
Ladies that ux Logo
At Ladies, we produce events such as meetups, workshops, panel presentations, conversation circles, documentary screenings and debates, and many others. All free of charge or paying a symbolic price for the material.

We also raffle scholarships for courses and provide discount coupons on the main course platforms in the country.
Ladies that UX Instagram
Ladies that UX LinkedIn
A meeting with Ladies that UX Uberlândia and some Design undergraduates.
Oh, and there's also our Medium and Podcast, both being BR and International. I have appearences in both of them. You may check out some of my podcast episodes (in portuguese) here:
Ladies that UX in portuguese logo
And you can also read my most recent text below:
A recent text from me published by Ladies that UX Medium Community.
Another meeting from Ladies that UX at a IT company
Ladies that UX provided me a safe space and guidance that made me learn faster and develop my skills as an UX Writer right in the beggining of my career transition.
Renata Ramos
UX Writer | Content Designer at Zul Digital
A class from a Ladies that UX workshop we delivered at UFU.